Under Armour Launches "It Comes From Below", A Multi-Sport Campaign Featuring Bryce Harper, Cam Newton
![Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal](https://media.bizj.us/view/img/11579480/onlywayisthrough*1200xx8640-4860-0-162.jpg)
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
![The Rock is the 'ultimate motivator' in Under Armour's new marketing blitz - Baltimore Business Journal The Rock is the 'ultimate motivator' in Under Armour's new marketing blitz - Baltimore Business Journal](https://media.bizj.us/view/img/10868957/180218holidaydwaynejohnsons010255110555rt1v4qc*1200xx2500-1406-0-131.jpg)
The Rock is the 'ultimate motivator' in Under Armour's new marketing blitz - Baltimore Business Journal
![Under Armour on Twitter: "Dig deep when it matters most. @Geeorrgiaa flexes the mind and the muscle. 💪 #ProtectThisHouse https://t.co/i3Zsv4jnhs" / Twitter Under Armour on Twitter: "Dig deep when it matters most. @Geeorrgiaa flexes the mind and the muscle. 💪 #ProtectThisHouse https://t.co/i3Zsv4jnhs" / Twitter](https://pbs.twimg.com/amplify_video_thumb/1169263858705424386/img/hmGHFaHc1KmeYlH9.jpg:large)